Laws of UX

The site is beautiful and I couldn’t do it. But I’ll still be a bit judgemental. It breaks my first law of UX: don’t be self serving. The first screen is a long scroll of 20 elegant looking blocks and titles none of which mean anything on their own. I have to click on each and sit through some superfluous animation before I can even get access to the explanation. Because of the animation, t he natural flow of swiping…

After all the criticism here I took a shot of paraphrasing the website in a page length post: https://yozy.net/2018/01/10-laws-of-ux-digested/ A kind of an opinionated tl;dr

This one pops up a lot - I love the design and poster aspect. I am always amazed how many of these 'Laws' trace back to Nielsen Norman Group data and research over the years. Many UX trends are even named after them! Jakobs law... Norman Door. UX professionals are being greatly influenced by this focused observer set. Maybe just my opinion, but modern UX and HCI theory is being held back day by day due to a set of…

For a site espousing UX platitudes, I don't feel it's too nit picky to call out their completely terrible back-button behavior. You click on one of these items, read down the item detail page, then click back to go to back to the index page, and this happens: - it scrolls you back to the top of the item detail page - it fades out the detail page - it fades in the index page It's janky, and wastes my…