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Social Cooling (2017)

www.socialcooling.com Essays & writing Essays & articles Security & privacy Class of 2023-12 Hall of Fame
Screenshot of www.socialcooling.com captured 2026-07-20
Page preview · captured 2026-07-20

Resurfaced independently across 4 calendar years, with breakout response in 3 of them.

submissions
7
submitters
7
observed span
2017–2025
peak thread · 1059 comments
2692 pts
latest 20+ return · 2025-10-05
432 pts

Submission timeline

2007–2026

One slot for every year since HN launched. Height is that year's peak points; orange marks a 100+ point or 50+ comment breakout. Select a bar to open its strongest thread.

First comments on top threads

HN comment order

I think this is a good example of how pro-privacy arguments should be framed. It is takes the varied aspects and complex implications of tracking users across the web (or even in the real world), and distills it down into an easy to understand concept. When you think privacy of in in the terms of 'social cooling', or consider things like China's 'social credit' system, I can't help be think we are much closer to the world depicted in the…

40four·2692-point thread·

This site makes the wrong conclusion. People game their social scores by being provocative edgelords. There’s almost no incentive on social media to conform. And every incentive to stand out. Just look around at our political situation, you see far less conformity, and extremes in political expression. We even elected President Edgelord.

I was going to write at length about my concerns on this topic, and then I decided not to. Because it's entirely possible that one day many years from now, a prospective employer/insurer/whatever finds such a comment and flags me for it. That's the cooling effect in a nutshell.

bicubic·389-point thread·

Social media and interconnectivity has had negative consequences on society. It took what was always there and made it instant, and far wide spreading in the blink of an eye. I liked the part about privacy is the right to be imperfect. The privilege to be invisible, to be anonymous, is a right we never knew we had..

The first top-level comment from each of the four biggest threads, in HN’s own order. Excerpts are shortened; open a comment for full context.

Breakout years
3

100+ points or 50+ comments

Total points
3569

reference only — not used in Hall rules or ranking

Total comments
1535

reference only — not used in Hall rules or ranking

Every submission

DateTitle as submittedByPointsComments
2017-06-14'Social Cooling': If you feel you are being watched, you change your behaviorfictioncircle20
2017-06-18Social Coolingsr230
2017-06-19Social Cooling – How big data is increasing pressure to conformFirst breakoutmilly1993389185
2020-06-17Social Coolingsammaeliam10
2020-09-29Social Cooling (2017)Best threadrapnie26921059
2023-12-01Like Oil Leads to Global Warming, Data Leads to Social CoolingHall inductionwilliamwoodhq5015
2025-10-05Social Cooling (2017)Latest 20+ point returnlaurex432276