Inside Rolex's Manufacturing Facilities (2015)

I treasure my Submariner. It's the one article of fashion I have that goes perfectly with every outfit; it looks great with a tuxedo and it looks just as good with shorts and a t-shirt. It's incredibly well-made: I wear mine every day and after nine years together, it still looks better than the year-old iPhone in my pocket. It's also understated--at least, my stainless steel, black-bezeled Sub Date is--and it doesn't scream "expensive" or "showy" like many watches on…

We are shuffled into a secure room – we are about to see the legendary Rolex automated stock system. Our guide places his eyes to the iris scanner (no lie) the doors slide open, and what we see is downright startling. [...] There are two 12,000 cubic meter vaults, spliced by a network of rails totaling 1.5 kilometers, transporting over 2,800 trays of components per hour between the 60,000 storage compartments and the workshops upstairs. The view is straight out…