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Ben Franklin effect

Ben Franklin effect

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The Ben Franklin Effect is a psychological phenomenon in which a person likes someone more after doing them a favor. The effect can be explained with cognitive dissonance: individuals rationalize their helpful actions by assuming they must like the person, since their behavior…

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Ben Franklin effect

Ben Franklin effect

▲ 36💬 0

The Ben Franklin Effect is a psychological phenomenon in which a person likes someone more after doing them a favor. The effect can be explained with cognitive dissonance: individuals rationalize their helpful actions by assuming they must like the person, since their behavior…

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